General

Gorgeous lady! Shame though... To me it's pretending to be body positive while simultaneously promoting a low calorie ice cream product that's normally targeted as a weight loss replacement dessert.

I shouldn't worry. Eating that stuff is not likely to work in losing weight anyway. Nobody sticks to eating only low calorie ice cream.

I did like that lady too. In my opinion this sort of ad helps support the idea that it's OK to be fat and to eat ice cream.

See that's where I disagree. The message is contradictory at best. It's ok to be fat and happy... As long as your working towards losing weight and fitting in with everyone else's norms.

It's sort of taking the piss out of a movement just for kudos and to give the impression it's supporting it... but it's not. It's just clever advertising, making the fatties think you're on their side. They are literally shouting.. yeah buy OUR product, we are fat positive, and you as a consumer should support businesses that have similar values to your own... Not falling for it lol.